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Have you ever been frustrated because you want to customize your internet listing on one of the major ILS platforms? Most of us have been there; we’d like to mimic the language we have on our website and marketing materials and position our community in a way where we feel that we could stand out.

To be fair, I think we all understand the need for the Internet Listing Sites to establish parameters so that the look and feel of their site is uniform, clean and quite honestly, easier to navigate. Much like we in property management often provide same color window blinds or, require that curtains to have a light-colored backing, why; so the look is consistent and standardized, right?

But, when you’re looking for your community to scream “pick me, pick me” this can pose a challenge so here are a few ways I found to jump off the Internet Listing pages without upping my advertising budget.


They say a picture is worth a thousand words, and it is so, so true.  Make sure your pictures really...

I am a huge promoter of technology and innovation; they make life better, faster and more efficient however, it’s vital not to underestimate the need for balance between innovation and a personal connection.

For instance, last weekend my daughter had us drive an hour to have breakfast down the shore. While the food is undeniably tasty and the vibe quirky and fun, the real draw is the way they make you feel; the way that they know your name, chat with you at your table, bring you coffee while you wait in line, and make you feel like you are the most important person that walked through the doorway that morning. They have irrefutably created an emotional brand connection through their personal touch and stellar customer service, validated by the parade of loyal customers that line out the door waiting for their turn to share in the experience. 

Creating a positive, emotional connection with customers will take you further to establishing a long-term relationship than any other strategy you...

November 13, 2017

It’s no secret that we live in a fast paced, consumption based society where the opportunity to be distracted by all noise is incredibly easy but, don’t let this happen to you.

Here are 7 productivity hacks that have helped me accomplish more, feel less stressed and

more satisfied in my work, and life.

1. Be Sure What You Are Spending Time On What Is Really Important

Don’t get caught in the sling of spending time on a project or task that upper management doesn’t endorse as important. Be clear on their expectations and goals, both short and long term, and work toward accomplishing tasks surrounding those goals.

I love this quote by Steven Covey; “Before you begin scrambling up the ladder of success, make sure it’s leaning against the right building”

2. Join the 3% Club

Did you know that of the 243 million adults in the United States, that only 3 % or, about 7.3 million have goals that are written down?  That’s an incredibly small number, wouldn’t you agree? Writing your goals down makes them...

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Productivity Powerhouse-  7 Hacks To Accomplish More, In Less Time

November 13, 2017

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