EDUCATION CATALOG

TALENT + LEADERSHIP

BRANDING + MARKETING

CULTURE PIVOT? - HOW TO ATTRACT + RETAIN HIGH VALUE TALENT

Encountering increasing employee turn-over? You’re not alone because the National Apartment Association statistics show that in just February of 2018, the multifamily industry had almost 4700 open positions; that's staggering.

So what’s causing this new wave of job hopping and increased position openings? Shifts in employee expectations, multifamily job creation through increased real estate development coupled with the lowest unemployment rate in the last 10 years are all contributing factors. While these are all causing friction in our employee pool, the real question is how we combat this growing issue and ensure we can retain the high value talent on our teams and attract new talent to our organizations?

In this session we concentrate on what shifts and tweaks can be realized inside organizations to enhance, improve and amp-up your culture to provide an environment in which new employees are attracted to and current team members wouldn’t want to leave.

This is an information packed and solution jammed session, that provides easily adoptable concepts that can amp-up up your talent pool.

Learning Objectives:

Review what led us to this talent crisis
Explore 8 essential fundamentals to attract & retain talent
Turn your insight into action - discuss how you can easily adopt those into your current organization structure

SOFT SKILLS | MASTERING THE MOST SOUGHT AFTER SKILLS OF 2019

The workplace of today is more fluid than another other time in history as emerging technologies like artificial intelligence and automation change have changed job requirements. With that the understanding of the value of being customer and employee centric is growing and with these shifts soft skills are becoming a larger part of the equation and are often viewed as more vital than specific technical skills. For instance, someone could be quite knowledgeable and the very best at the technical aspects of their role, but it amounts to little if they don’t work well with others or have trouble communicating.

Critical soft skills like Verbal and Written Communication, Analytical Thinking and Leadership can all be taught and learned. So, if you’re a leader looking to learn how to develop your team’s soft skills or, you’re a team member that understands the value of mastering these talents this is a session for you.

INSPIRING + MOTIVATING YOUR TEAM |5 HACKS TO GAINING TEAM BUY-IN

TECHNOLOGY

SOCIAL SELLING | LOW COST. HIGH REWARD.

LET'S TALK TRENDS | TECH, ADVERTISING + MARKETING

The spark that was, and continues to be the catalyst for change, is technology and innovation. With new options being released every day, sometimes it's hard to keep up & determine what the most valuable new platform is to implement.

In this session we discuss the emerging trends in multifamily technology, digital advertising and marketing, and provide suggestions on how to navigate the noise and decide on what to watch and what to take a deep dive into now.

Learning Objectives:

Lay the foundation on how innovation is making our efforts easier, better & more efficient.
Discuss timeline & introductions of new innovation we use today vs. 20 year ago.
Draw the connection on how technology & innovation has positively impacted our daily lives.
Review emerging trends for multifamily technology, digital advertising and marketing.
Explore our Top 10 "Tech: Watch or Plunge" List
Wrap-Up

RESIDENT EXPERIENCE

LET'S GET FIRED UP | SPARKING A CONNECTION WITH YOUR CUSTOMERS

Technology and innovation; they make life better, faster and more efficient however, it’s vital not to underestimate the need for balance between innovation and a personal connection.

That’s a big statement but, how do we do it; creating that connection with customers? In this session we explore how to do just that- through digital and technology as well as basic human interaction.

You don’t need new product, lots of amenities or, big budgets to provide your customers what they really want – a connection that is both meaningful and memorable. If you accomplish that, you’ll have created loyalty through emotional branding that rises above the tide and stands the test of time.

Learning Objectives

Identifying who your customers are and what appeals to them
Explore ways to connect with your customers, in ways it’s meaningful for them
Create list of 5 ideas to immediately implement at the property to begin creating emotional connections with your customers
Turn your insight into action

CREATE A SUPERIOR RESIDENT EXPERIENCE + WIN BY INCREASED SATISFACTION

CREATING YOUR BRAND IDENTITY

Have you ever wondered why some brands have become the leaders in their vertical, where others just blend into the group? For instance, how did Disney become the "happiest place on earth," Apple the "coolest tech company" or Nike associated as "the sports performance brand" in the mind of the public?

A large part of the reason is the result of their deliberate and thoughtful choices about how to design and market their brand.

During this session we will pull back the curtain and explore the components to creating a brand identity, as part of your overall brand, that allows you to positively connect with your customers on an emotional level that will create loyalty that rises above the tide and stands the test of time.

Learning Objectives:

Explain what "Brand Identity" is and why it's important to your overall branding message
Review the components to creating your Brand Identity
- Messaging
- Visual
- Emotional
Explore the elements and steps to creating your "Brand Identity"
Explain how to create your story and implement your plan

STOP SELLING YOUR PRODUCT + START CONVINCING PEOPLE TO BUY

This session focuses on moving away from the physical attributes, amenities and finishes of a community and concentrating on curating your value proposition; soft amenities, outstanding service and enriched customer experience.

LEASING + MARKETING IN A CROWDED MARKETPLACE

Trying to maximize occupancy in a crowded marketplace? It can be a challenge and often the first line of defense tends to be reducing rents or, offering concessions and while this can be an effective short-term strategy, playing offense can be a superior long-term tactic.

Join us as we explore ways to connect, position and market your properties to stand out among the sea of competitors. on your terms and timeline.

Learning Objectives:

Identity who your customers + competition really are to position yourself to be able to respond appropriately.
Explore opportunities to maximize your communities marketing efforts
Provide action-based ideas that the team can implement immediately.

FINANCIAL

FINANCIAL INTELLIGENCE | TAKING ON FINANCIAL STORY TELLING

BUDGETING | BUILDING THE BRIDGE TO EASY UNDERSTANDING

WORK HACKS

PRODUCTIVITY POWERHOUSE | 7 HACKS TO ACCOMPLISHING MORE, IN LESS TIME

I don’t know about you, but I don’t often hear many people say that they have too little to do, how about you? A more familiar conversation is typically centered around the question of “how I am going to get ALL of this done”, right?

Factoring in all we’re expected to accomplish in this fast-paced, competitive and consumption-based society, it’s no wonder that at times we may feel completely overwhelmed and defeated. Consequently, this diminishes our efficiency and effectiveness, leading to further feelings of overwhelm. Between texts, emails, phone calls, social media updates, meetings, and a term I coined, “lifeing” sometimes it’s just incredible. So, how are we supposed to get it all done?

Several years ago, I found myself asking the very same question and it launched my quest to find a solution to this problem that affected me and so many others.

If you can relate and may be searching for contemporary ways to win this battle, join me

for this information packed and action based session where I’ll share the 7 greatest productivity hacks that have helped me accomplish more and feel less stressed while feeling more satisfied in my work and in life.

LET'S TALK | 10 HACKS FOR IMPROVING COMMUNICATION + STRENGTHENING RELATIONSHIPS