Have you ever been frustrated because you want to customize your internet listing on one of the major ILS platforms? Most of us have been there; we’d like to mimic the language we have on our website and marketing materials and position our community in a way where we feel that we could stand out.
To be fair, I think we all understand the need for the Internet Listing Sites to establish parameters so that the look and feel of their site is uniform, clean and quite honestly, easier to navigate. Much like we in property management often provide same color window blinds or, require that curtains to have a light-colored backing, why; so the look is consistent and standardized, right?
But, when you’re looking for your community to scream “pick me, pick me” this can pose a challenge so here are a few ways I found to jump off the Internet Listing pages without upping my advertising budget.
They say a picture is worth a thousand words, and it is so, so true. Make sure your pictures really...