Have you ever been frustrated because you want to customize your internet listing on one of the major ILS platforms? Most of us have been there; we’d like to mimic the language we have on our website and marketing materials and position our community in a way where we feel that we could stand out.
To be fair, I think we all understand the need for the Internet Listing Sites to establish parameters so that the look and feel of their site is uniform, clean and quite honestly, easier to navigate. Much like we in property management often provide same color window blinds or, require that curtains to have a light-colored backing, why; so the look is consistent and standardized, right?
But, when you’re looking for your community to scream “pick me, pick me” this can pose a challenge so here are a few ways I found to jump off the Internet Listing pages without upping my advertising budget.
They say a picture is worth a thousand words, and it is so, so true. Make sure your pictures really...
I am a huge promoter of technology and innovation; they make life better, faster and more efficient however, it’s vital not to underestimate the need for balance between innovation and a personal connection.
For instance, last weekend my daughter had us drive an hour to have breakfast down the shore. While the food is undeniably tasty and the vibe quirky and fun, the real draw is the way they make you feel; the way that they know your name, chat with you at your table, bring you coffee while you wait in line, and make you feel like you are the most important person that walked through the doorway that morning. They have irrefutably created an emotional brand connection through their personal touch and stellar customer service, validated by the parade of loyal customers that line out the door waiting for their turn to share in the experience.
Creating a positive, emotional connection with customers will take you further to establishing a long-term relationship than any other strategy you...